Mathew Amaechi
The federal government has unveiled an ambitious plan to position Nigeria’s creative and tourism sectors as key drivers of economic growth, with a potential contribution of at least $100 billion to the nation’s GDP. Minister of Art, Culture, Tourism, and the Creative Economy, Hannatu Musawa, announced the plan, which includes the establishment of the Creative and Tourism Infrastructure Corporation (CTIC).
The CTIC will invest in and develop critical infrastructure for Nigeria’s creative and tourism industries, operating under a public-private partnership framework to attract local and international investors. The government’s targets for the CTIC include contributing at least $100 billion to Nigeria’s GDP, creating over 2 million jobs, and developing world-class infrastructure to support talent development, cultural preservation, and tourism growth.
This initiative is part of President Bola Tinubu’s administration’s strategy to diversify the economy beyond oil and tap into Nigeria’s vast creative and cultural wealth. Musawa emphasized that while Nigeria boasts a wealth of creative talent and cultural heritage, the lack of supporting infrastructure has hindered the sector’s economic potential.
To drive the sector’s growth, the government is considering various projects, including the Abuja Resort Range and Abuja Creative City, the revitalization of Yankari Game Reserve, and upgrading the reserve to attract more tourists and support conservation efforts.
Development of 5,000 new cinema screens nationwide, boosting Nigeria’s film industry and providing employment opportunities while encouraging creative activities at the Wole Soyinka Center for African Arts in the ministry. Another major aspect of the plan is National Digital Distribution Network for creative content; providing a platform for Nigerian creatives to showcase their work globally.
The government is also engaging with development partners and stakeholders worldwide to secure investments and adopt innovative financing models for the CTIC projects. With this new plan, Nigeria is poised to unlock the immense potential of its creative and tourism industries, enhancing economic growth and projecting its cultural soft power globally.
