Beyoncé’s “Cowboy Carter” tour has become a heartwarming family affair, with her children, Blue Ivy and Rumi Carter, taking center stage alongside her. These appearances not only showcase the family’s close bond but also highlight the next generation of talent emerging within the Carter family. While Beyoncé put her blood, sweat, and tears into this tour, she also shelled out a ton of money to ensure Blue Ivy and Rumi looked the part. Here’s how much Beyoncé reportedly spent on her kids’ styling.
Beyoncé reportedly spent nearly $300,000 on Blue Ivy and Rumi Carter’s ‘Cowboy Carter’ looks
Beyoncé’s “Cowboy Carter” tour, launched in April 2025, marks a bold evolution in her musical journey, blending elements of country, R&B, pop, rock, soul, and hip-hop. The R&B mogul put together a 36-song setlist divided into eight acts. The production is a visual spectacle, incorporating LED floors, pyrotechnics, and a gold mechanical bull, all while Beyoncé delivers powerful performances of tracks like “Texas Hold ‘Em” and “16 Carriages.” The Grammy-winning album, Cowboy Carter, serves as the tour’s foundation.
Notably, the tour also includes appearances by her children, Blue Ivy and Rumi Carter, adding a personal touch to the grand production. Blue Ivy, now 13, has been a regular presence, delivering standout performances such as her solo dance to “Déjà Vu.” Rumi, at just 7 years old, made her stage debut during the opening night at SoFi Stadium, joining her mother and sister for a touching rendition of “Protector.”
Beyoncé’s stylish tour doesn’t come cheap — especially when prepping her kids. An insider close to Beyoncé’s entourage who understands tour logistics told The U.S. Sun that the singer spent $18,000 on her kids’ makeup. She utilized two makeup artists just for Blue Ivy’s look. In total, Beyoncé is expected to spend over $120,000 just on makeup.
For hair, Beyoncé spends $5,000 per day on two stylists. They utilize the $65,000 luxury hair products and accessories that Beyoncé already invested in. Blue Ivy and Rumi get their own hairstylist who’s paid $120,000 for the tour.
Additionally, Beyoncé wants her kids to enjoy their time between tour dates. She booked the Four Seasons George V hotel in France for $15,200 a night during the Paris shows.
Rumi Carter says it feels ‘powerful’ to be on stage with her famous mother
Fans were ecstatic to see Beyoncé bring out Rumi Carter during “Protector.” Beyoncé’s mother, Tina Knowles, asked Rumi how it felt to get on stage with Rumi’s mom and big sister, Blue Ivy.
“You know, my granddaughter Rumi told me, I said, ‘How do you feel when you wave and everybody screams,” Knowles, 71, explained while on her Matriarch book tour in Brooklyn, New York, according to E! News. “She said, ‘It feels powerful.’ I was like, ‘Oh. I see what you mean.’”
Knowles added that it was “fun” and “exciting” to join her famous daughter on stage. Beyoncé gave her mother a shoutout for her new memoir.
“I got to be on there with her, and Blue and Rumi, that made it special,” Knowles added. “It was from a different perspective. I mean, I’m usually behind the stage. But it was actually fun; it was exciting.”
Blue Ivy expertly handled a hair mishap while onstage
Blue Ivy is already a professional in her field. A clip posted to TikTok shows Blue Ivy’s earring tangled in Beyoncé’s hair while dancing behind her mother during “Protector.” Blue continues her choreography while calmly detaching her earring from her ear. Eventually, she’s successful, and the show continues without missing a beat.
“Handled like a pro!” a fan commented.
“She never stepped out of character,” another fan wrote. “She took off the earring and kept it pushing. This level of professionalism at 13?!”
For more news and exclusive interviews, follow Showbiz Cheat Sheet’s Instagram.
