Mohamed Garba
The House of Representatives has called on Multichoice, the parent company of DStv and GOtv, to suspend its planned subscription price hike. The resolution was passed during Tuesday’s plenary session, reflecting lawmakers’ concerns over the financial burden on Nigerians amid prevailing economic challenges.
Multichoice had announced an increase in subscription rates for its satellite television services, citing rising operational costs. The new pricing structure was scheduled to take effect on April 1, 2025. However, legislators argue that such a move would exacerbate the financial strain on citizens already grappling with inflation and other economic pressures.
Hon. Nnenna Elendu-Ukeje, representing Bende Federal Constituency, sponsored the motion urging Multichoice to reconsider its decision. She emphasized the importance of corporate social responsibility and the need for companies to be sensitive to the economic realities faced by their customers.
“At a time when Nigerians are struggling to make ends meet, it is imperative for service providers to show empathy and refrain from actions that could further impoverish the populace,” Elendu-Ukeje stated during the session.
The House also mandated its Committee on Information and Culture to engage with the Nigerian Broadcasting Commission (NBC) to ensure compliance and explore regulatory measures that can protect consumers from arbitrary price increases.
In response to the House’s resolution, Multichoice released a statement acknowledging the concerns raised and expressing willingness to engage in dialogue with relevant stakeholders. The company highlighted the challenges posed by the current economic environment but assured subscribers of its commitment to providing quality service at affordable rates.
This development has sparked discussions among consumers and industry experts about the balance between operational sustainability for service providers and affordability for subscribers. Many are hopeful that the dialogue between Multichoice and regulatory bodies will lead to a favorable outcome for all parties involved.
As the situation unfolds, subscribers await further announcements regarding any changes to the proposed subscription rates.
