Rapper Flo Rida Is Quickly Becoming The Largest Landowner In Florida!
Danny Oshoks
Flo Rida Is Buying the Block—Literally—and His Community Is Thriving Because of It
From the top of the charts to the heart of the community, rapper Flo Rida is proving that success isn’t just about what you get—it’s about what you give back.
The Miami Gardens native, born Tramar Dillard, rose to international fame in the late 2000s with club bangers like “Low” and “Right Round.” But now, he’s making headlines for a different kind of power move—he’s investing in the neighborhood that raised him.
And we’re not talking about a donation or ribbon-cutting photo op. Flo Rida, alongside his longtime manager Lee “Freezy” Prince, has purchased and is now revitalizing Cloverleaf Plaza, a shopping center built in 1955 that had fallen into years of neglect. The $10 million acquisition, made through their company Strong Arm Management, has officially made it the first Black-owned and Black-managed plaza in Miami Gardens.
Let that sink in. In a city that’s over 60% Black, this is the first of its kind.
“You might own a house and things like that,” Flo Rida told the Miami Herald. “But growing up just looking at high-rises and things like that, the first thing is not to think that you can own it… So to actually own our own plaza is just phenomenal.”
And it’s not just symbolic. It’s changing lives.
Just ask Nicole Ward, owner of Prestige Beauty Salon, who’s been a tenant at Cloverleaf since 2011. After over a decade of broken appliances, ignored repairs, and lease instability under previous owners, she says the difference is night and day.
“This place is amazing,” she told DailyMail.com. “They redid the inside, the lights — everything. Every day is perfect.”
And though she hasn’t met Flo Rida personally, she’s all praises for Prince, who’s been deeply hands-on with the tenants.
“If something goes wrong, he’s easy to talk to… So far, so good — no complaints,” she said.
Across the plaza, Grace Vernon, who’s run Flowers by Grace for 30 years, echoed the sentiment:
“It gives you a sense of pride. I’m just happy to see someone who looks like you doing well.”
From upgraded utilities to a sense of safety and respect, the change isn’t just cosmetic — it’s community-centered. Tenants are staying. Customers are returning. And Black business owners finally feel like they’re in a space that’s built for them.
Realtor Tamika Moses says the acquisition is part of a broader movement: Black investors reclaiming Black neighborhoods.
“Ownership is the key,” she told the Herald. “You can leverage that equity to go purchase other commercial real estate… It hasn’t come easy, but more of us are learning and making it happen.”
And Flo Rida? He’s leading by example.
After winning an $82.6 million lawsuit against Celsius in 2023, he could have retired or gone silent. Instead, he’s investing — in property, in people, and in the power of ownership.
It’s giving generational wealth. It’s giving Black excellence with receipts. It’s giving reclaiming the block, one lease at a time.
“I’m here, and I’m proud,” Ward says. “And I’m staying.”
Same, sis.
From Billboard charts to building equity, Flo Rida is showing what it really means to turn success into something that lasts. And the community? It’s here for all of it.
