South Africa

“The King of TVs” unveiled at Centurion event

Local celebrities joined the unveiling of a revolutionary 100U7K – the first-ever 100-inch TV manufactured in South Africa – at a glamorous event at Hirsch’s Centurion.

Hirsch’s Centurion welcomed local celebs and esteemed guests as it unveiled the impressive King of TVs.

With a keynote address by the soccer legend Doctor Khumalo, the event was also attended by 2004 Miss SA Claudia Henkel, the current Mr South Africa Tiaan Massyn, and several semi-finalists of Mrs South Africa 2024.

Hirsch’s managing director, Paul Brown said that “the Hisense 100-inch TV is a leap in television excellence and a true testament to Hisense’s commitment to innovation.”

The TV will be introduced at Hirsch’s branches across the country in early June.

The manufacturing of this ground-breaking TV at the Atlantis facility marks a historic achievement for Hisense, highlighting the company’s relentless pursuit of excellence in the field of display technology.

Hirsch’s special guests got to be the first to hear about the impressive key features of the Hisense 100U7K.

The MC for the night, Deon Stow, explained that the mini-LED technology offered exceptional brightness and contrast, while a 144Hz refresh rate was designed to deliver smooth motion and responsiveness, perfect for gaming and movie enthusiasts.

The incorporation of Quantum Dot Colour technology provides vibrant and captivating colours, while the integration of Dolby Vision IQ offers intelligent picture optimisation based on ambient lighting conditions.

The TV even has a built-in subwoofer for powerful, immersive sound, and AMD Free-Sync Premium for a seamless, tear-free gaming experience.

“We are thrilled to introduce the 100U7K to the South African market, setting a new standard for immersive home entertainment,” said Luna Nortje, Deputy general manager at Hisense South Africa.

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