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AFM According to Janina Vilsmaier, Head of Sales, Protagonist Pictures – The Hollywood Reporter

What has been the main impact of the Hollywood strikes on your business?

The uncertainty … it is difficult to approach the market without being able to get certainty and clarity on projects and build a consistent strategy.

What will you most miss about the Loews Hotel? 

The ocean view! I live far from the sea, and that view on the Pacific every day really brought me joy! 

What will you miss least?

The elevator. It was a bit of a challenge to get a spot in that crowded elevator. But running up the stairs when there wasn’t room was actually a great workout! 

Best place to grab a drink after midnight in Santa Monica?

The Bungalow. Such a great place! But not at the weekends. 

Your hidden-gem restaurant or bar in West Los Angeles?

I’ll never tell … I want it to remain hidden!

Best place to take a break from the market? 

A stroll on the beach or a wander around the pier — anything where I can take a break from discussing the market!

At AFM, you should always …  

Remember to bring a jacket. The bright, sunny mornings can
make you forget that it gets really chilly at night. 

At AFM, you should never …

Miss out on a lobster roll — it should be your priority.

What’s the best “worst” project you’ve seen on offer at AFM?

All projects have their space and audience! I truly don’t think that there is such a thing as a “best/ worst” project. Even if I’m not the target audience, someone is!