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Kylie Jenner's luxury brand teased but North West 'spilled' the secret days ago

Kylie Jenner’s Khy brand has been teased on her Instagram. She wore a black leather jacket and a red lip to debut the ‘alter ego’ with the caption: “Meet Khy.” So, what exactly is Khy?

North West teased that a new Kardashian brand is on its way during a TikTok live. Just days later, Kylie Jenner posted a snap of her wearing a leather jacket, introducing ‘Khy’. Fans are seriously confused.

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What is Kylie Jenner’s new brand Khy?

Kylie Jenner has introduced a new fashion and jewelry brand called Khy. The new endeavor will join her business portfolio, which includes Kylie Cosmetics, Kylie Skin, Kylie Swim, and, most recently, Kylie Baby.

Khy is reportedly her own designer clothing and jewelry line releasing in late 2023. Kylie secretly filed two trademarks for Khy and Khy Studios in May, The US Sun reports, which will also sell lingerie.

The Kardashians star incorporated K Brand Inc. in February 2023. The brand will provide goods such as bracelets, earrings, jewelry, watches, key chains, necklaces, body jewelry, footwear, handbags, and more.

North West teases a new brand

During a live video on TikTok, North West revealed there is a new brand coming out. She never verified which of her family members are bringing out a fresh business – but fans are convinced she meant Kylie.

Johnny Cyrus said of the brand tease: “Is this the brand North was talking about on live? Hahaha ????.” Deuxmoi, an unverified fan source, confirmed it was Kylie’s brand while fans speculated it could be Kim.

“Guys, there’s another brand coming up,” North blurted. The Skims founder then asked her “what brand” she was speaking of. “You know,” North responded with a sly grin before Kim Kardashian cut her off.

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Kardashian fans left confused

After Kim said to North, “You don’t talk about people’s business like this; just chill,” Kardashian fans were left totally confused. So when Kylie’s new Khy brand was teased, they were even more baffled.

The Khy website reveals no inkling of what the business will be like – other than Kylie wearing a leather coat with boots and gloves – but offers fans the option to sign up to hear the latest news.

Some fans guess that the new brand is simply PR for both Kylie and Timothee Chalamet’s new relationship, while others reckon Khy is just Kylie’s alter ego.

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