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Cracker Barrel’s waking controversy was made clear as online criticism of Impossible Sausage raged

Meat lovers were upset when Cracker Barrel introduced a new menu item. The well-known southern restaurant company announced the launch of a plant-based sausage on its official Facebook page.

Since the announcement, haters have descended to the post in force.


On Monday, Cracker Barrel made the following announcement on their official Facebook page:

“Explore new frontiers in meat. The next time you build your own breakfast, try the incredible flavor of ImpossibleTM Sausage Made From Plants.
Non-meat elements are used to create an impossible sausage. It is generally accepted that the product is “herbal”.


Non-vegetarian diners at the chain, who complained that the company had spoiled their traditional country-style offerings, were furious with the recent addition to the menu. Some online comments that have hurt the business are as follows:

You’ve just lost your clientele; Congratulations on going progressive and going bankrupt. – Facebook Never try to push this nonsense my way. Carry on with what helped make your franchise successful. – Facebook “Are you serious? Who do you think makes up your customer base? Even though the double meat breakfast is no longer available, I still get it. – Facebook


Soy protein concentrate, yeast extract, cornstarch, sunflower oil and coconut oil are just some of the ingredients in the new product. In a response to USA Today regarding their decision to add the impossible sausages to their menu, Cracker Barrel stated:

We’re constantly looking for ways to enhance our visitors’ breakfast experience and offer options to please every palate.


Internet users comment on the latest Cracker Barrel menu entry

Many Cracker Barrel fans have criticized the company for offering a vegetarian and vegan option. While the latest item would make ordering easier for vegan clientele, it seems some ardent meat lovers weren’t on board.

Many people took to the internet to express their displeasure, claiming that the outlet is known for its meat-loving clientele and that the recent addition was unnecessary. Others countered that customers should accept new menu items, insisting that they should simply refrain from ordering impossible sausages if they don’t like them.


Several tweets on the same topic are as follows:

Cracker Barrel has launched The Impossible Sausage at 50 select locations, and the company plans to add more vegetarian options in the future.


The introduction of plant-based meat into the food chain is not unique. Wendy’s, Burger King, Denny’s and TGI Friday’s. Among the many restaurants that have added meat substitutes to their menus are Kentucky Fried Chicken, Panda Express, Pizza Hut, McDonald’s, Bareburger, Del Taco, and Carl’s Jr.

The McPlant, a Beyond Meat burger that McDonald’s is testing, goes on sale. The Impossible Whopper and Impossible Nuggets were added to the Burger King menu in 2019.


With the well-known orange chicken, Panda Express sells its own version of Beyond Meat. Additionally, Starbucks has partnered with Impossible Foods to offer its customers an Impossible Breakfast Sandwich.