A look at Big Ten football recruiting spending

College football recruiting has seen its landscape drastically change in the last few years. Between high school recruits, the transfer portal, junior college players, and NIL deals, there are endless items to navigate.

One thing that doesn’t change, though, is that recruiting costs a significant amount and is only increasing in its price. USA TODAY Sports dove into the most recent recruiting expenditures of each Big Ten team and their averages from 2017-2022. The Big Ten saw every single team spend more in 2022 than their 2017-2022 average which highlights the cost of success.

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The Iowa Hawkeyes seem to make their dollar go the furthest of any school in the conference. Iowa has sustained success since 2017 with eight wins each year aside from the COVID-shortened 2020 season where they finished 6-2.

The Hawkeyes have done so while ranking near the bottom nationally among Power 5 programs in terms of money spent on average from 2017-2022. Iowa spent the least on recruiting in 2022 among Big Ten schools that USA TODAY Sports could obtain financial reports for.

Here is a look at where Iowa sits and the spending from the other schools in the Big Ten. Northwestern is not included as their numbers are not reported.


Iowa 2022 spending: $577,589

Iowa 2017-2022 average spending: $459,128

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Indiana 2022 spending: $826,713

Indiana 2017-2022 average spending: $606,147

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Wisconsin 2022 spending: $857,490

Wisconsin 2017-2022 average spending: $392,724

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Purdue 2022 spending: $878,651

Purdue 2017-2022 average spending: $602,360


(Photo by Steven Branscombe/Getty Images)

Michigan State 2022 spending: $955,303

Michigan State 2017-2022 average spending: $721,879

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Nebraska 2022 spending: $1,020,050

Nebraska 2017-2022 average spending: $937,279

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Minnesota 2022 spending: $1,127,389

Minnesota 2017-2022 average spending: $904,139

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Illinois 2022 spending: $1,157,460

Illinois 2017-2022 average spending: $749,850

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Syndication: The Columbus Dispatch

Ohio State 2022 spending: $1,292,799

Ohio State 2017-2022 average spending: $845,113

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Maryland 2022 spending: $1,380,974

Maryland 2017-2022 average spending: $683,200

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Penn State 2022 spending: $1,486,521

Penn State 2017-2022 average spending: $1,240,848

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Rutgers 2022 spending: $1,609,032

Rutgers 2017-2022 average spending: $879,494

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Michigan 2022 spending: $2,240,064

Michigan 2017-2022 average spending: $1,353,431

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