Australia is getting ready to impose native content material quotas on streaming platforms, corresponding to Netflix, Disney+ and Amazon Prime Video, the nation’s authorities stated Monday.
The new scheme is a part of a long-in-the-making nationwide cultural coverage known as “Revive,” and the federal government promised that quotas would go into impact no later than July 1, 2024. The framework unveiled Monday was conspicuously mild on element, nonetheless, with the exact share of native Australian content material that international streaming companies can be required to produce and distribute left to additional negotiation.
The Australian authorities stated Monday it could take “necessary action” to stop Australian storytelling from being “drowned out” by abroad programming, particularly from Hollywood and the U.S.
“The government has committed to take the necessary action so that Australians continue to be able to see and hear quality homegrown content, regardless of which platform they are using. It is important that streaming services invest in key genres, including children’s content, scripted drama and documentaries,” the coverage framework reads.
The main U.S. streamers, together with Netflix and Disney+, are already producing some Australian originals as a part of their native content material methods, albeit in restricted portions. Netflix scored a breakout hit late final 12 months with its revival of the cult Australian highschool sequence, Heartbreak High. And Disney+ has launched some native docu-series, together with feminine sports activities present Fearless: The Inside Story of the AFLW and Shipwreck Hunters Australia.
The “Revive” coverage posits that Australians are actually watching extra content material on streaming platforms than by way of conventional broadcasters, and that the native subscription video business grew 50 p.c in 2021 to $1.7 billion ($2.4 billion Australian {dollars}) in complete income.
The Australian display screen business has been lobbying its authorities for years to apply content material quotas to the massive international streamers. Screen Producers Australia has been pushing for a mannequin underneath which platform should spend 20 p.c of their native income on Australian productions. But given the variety of monetization fashions and the broad array of native and worldwide partnerships streaming operators make use of in Australia, hammering out the coverage particulars stays fraught with complexity. Clearly defining what qualifies as “Australian” content material additionally stays to be determined.
The Australian authorities says it’ll proceed to maintain consultations with the streaming firms and native business teams up till laws is launched within the third quarter of 2023. Industry observers anticipate the coverage to embody: a required share of income that have to be spent on Australian content material; necessities for privileged genres, corresponding to documentaries and youngsters content material; and minimal carriage quotas for “discoverable” Australian content material on all platforms, amongst different commerce phrases.
Australia to Impose Local Content Quotas on Streaming Platforms – The Hollywood Reporter
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Australia to Impose Local Content Quotas on Streaming Platforms – The Hollywood Reporter
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Australia to Impose Local Content Quotas on Streaming Platforms – The Hollywood Reporter
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