Artie’s Express Featured in Forbes: Leading By Listening To Your Customers

Artie’s Specific is a Mediterranean restaurant that just lately garnered consideration for its scrumptious meals and distinctive ambiance. The restaurant, positioned within the coronary heart of downtown, has been featured in Forbes for its dedication to utilizing contemporary, locally-sourced elements and for its pleasant and educated employees. Since opening its doorways, Artie’s Specific has turn out to be a favourite amongst locals and vacationers and has earned a fame for serving among the greatest Mediterranean meals within the space. Whether or not you’re within the temper for a light-weight lunch, a hearty dinner, or only a fast chunk, Artie’s Specific has one thing for everybody.


One restaurateur Artavazd Galstyan, who launched the Armenian-American fast-food model restaurant Artie’s Specific in Glendale, California, in 2021 with resounding success, says that he owes his worthwhile enterprise to his firm’s skill to not solely hearken to however settle for the suggestions of his clients.

To Galstyan, listening greater than you communicate and dedication to “buyer and high quality” builds the management habits that each profitable meals enterprise requires.

Not surprisingly, he’s not alone.

Armenian Enterprise Follow in the US

Among the hottest organizations in operation immediately have been based by Armenians. Among the most notable embody the social media platform Reddit, the home-servicing app ServiceTitan, and the online game improvement studio Bungie (which Microsoft purchased in 2000 for north of $20 million), most notably identified for its Halo sequence. All three of those Armenian-founded companies garnered notable market share in the US.

What’s extra, all three of those organizations declare a deal with community-building of their firm values: Reddit’s targets are to “carry neighborhood and belonging to everybody on the planet”; ServiceTitan judges their success “by one metric: the success of [its] clients”; and Bungie embraces “dialogue and constructive suggestions.”

Main With Authenticity

Maybe Armenian tradition locations a deal with listening to others. Regardless, it’s within the software of buyer suggestions that retains 90% of their buyer base.

Galstyan’s focus in opening Artie’s Specific was conserving the style of his distinctive delicacies as genuine as attainable, bringing wholesome decisions to the quick-serve trade. “We have now our personal recipes, and the problem we confronted opening our enterprise was the style. There are quite a lot of Mediterranean eating places right here [in the US], and never all of [their cuisines] style like they do in Mediterranean international locations,” he instructed Ivoox in an interview.

Galstyan wished to carry clear, freshly ready, wholesome, ready-to-go Mediterranean meals to an trade that, he believes, tends to lack authenticity. “I can in all probability say that ours is the actual style, so I can promise our clients that after they attempt it, they’ll style the distinction between the faux and the actual.”

The meals you should buy at Artie’s Specific is cook-to-order and backed by every day produce deliveries. “Anybody who needs to eat connoisseur and wholesome can discover simply that at Artie’s,” he says.

Staying Distinctive Amongst Variety

“The range right here [in the US] was a problem, he explains. “Individuals love completely different meals right here, however not everybody is aware of what actual Mediterranean meals tastes like.”

“I used to be asking [customers who had never tried Mediterranean food before], ‘How does it style?’ they usually responded, ‘It tastes good! I’ve by no means tasted something like this earlier than.’”

All through this one-on-one market analysis, Galstyan’s focus at all times stayed on his clients. “We have been consistently pondering how they have been going to react and the way they have been going to love it.” In keeping with Galstyan, one other essential side in each the success and high quality of Artie’s meals are the spices they use, that are sourced from numerous Center Jap international locations and provides their dishes a constant and signature taste.

Accountability for Household and Prospects

Artavaz Galstyan feels a deep sense of accountability in the direction of his clients and his family-owned enterprise.

“The household enterprise is an enormous wrestle,” he says. “We’ve put our lives into it, and I really feel an enormous accountability to maintain it rising.” He feels an excellent stronger sense of obligation to his future youngsters, saying “I wish to go this progress right down to them.”

However finally, he understands that this may solely occur with a continued deal with product high quality and wonderful customer support.

“We solely use natural meals, and I feel the style is the primary factor that makes us distinctive. Prospects come again to us and say issues like, ‘This was actually good, what is that this?’ We talk with our clients, it’s not solely simply in regards to the enterprise.”

This huge sense of accountability to the client has put Artie’s Specific on monitor to launch two extra areas in the US in 2023 however plans to carry again on franchising.

“We don’t plan to supply any franchise alternatives any time quickly, however we’re planning to open our first stand-alone restaurant by June 2023 in Glendale, California,” he says, “the place folks can go to with their households and luxuriate in our up to date and expanded menu in a heat and wonderful surroundings.”

Why It’s Not possible to Lead With out Listening

Regardless of your trade, main with out listening is a recipe for catastrophe. Your clients kind the inspiration of your enterprise’s success, and it’s finally their suggestions, as Bungie, Reddit, ServiceTitan, and Artie’s Specific have confirmed, that guides the destiny of your group.

Keep genuine, keep distinctive, and keep accountable, even when that requires standing face-to-face along with your clients and asking the oft-dreaded query: “So, what did you assume?” – Artie’s Specific