Rebranding Agency Tungsten Branding Joins Skyla Credit & More Latest News



BREVARD, N.C., Oct. 17, 2022 (GLOBE NEWSWIRE) — Tungsten Branding, a North Carolina-based naming and branding company, was tapped by Charlotte Metro Credit Union and Premier FCU to help within the creation of a brand new monetary companies model identification – Skyla Credit Union. The rebranding initiative displays the merger of the 2 organizations into one cohesive regional monetary service supplier – with a rising footprint. The mixed group options 17 department places throughout the Carolinas with headquarters in Charlotte.

The identify change started on the outset of the merger, and concerned complete interviews and in-depth discussions with a number of units of stakeholders. Tungsten Branding offered a proprietary methodology that helped information the group in figuring out its key strengths and distilling these strengths to formulate the naming standards.

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“We worked with the incredible team at Tungsten to determine our position in the industry, which was the notion of empowering possibility,” states Rachel Garnham, VP of Marketing at Skyla and the mission lead. 

“Skyla’s brand leverages the hope and optimism inherent in all of us to live a richer, more meaningful and more expansive lifestyle. The name highlights that sense of possibility, a mission that goes beyond just connecting the financial dots. It’s about planning, implementing and actually achieving our members’ goals.” 

In addition to the identify, the corporate commissioned Tungsten to develop the company identification, model fashion information, bank card design and general advertising lexicon. The new tagline “Believe in Better” additional highlights the group’s growth right into a wider, extra digitally proactive and forward-looking stance. 

“The financial services environment is constantly evolving and progressing,” Garnham continues. “We needed a brand identity that stayed true to our roots, but could easily adapt and flex to demonstrate our commitment to meet and exceed consumer expectations. Skyla does just that – a clear and open expression of our commitment to elevate our service offerings and enable our consumers to achieve their best possible financial outcome.”

The Tungsten Branding group isn’t any stranger to monetary companies naming and branding. The top-ranked naming company was beforehand engaged to call Additional Financial, a rebrand of the previous Central Florida Educators Federal Credit Union, in addition to Radiant Credit Union, a rebrand of the previous SunState Federal Credit Union. 

“We really enjoyed engaging with the Skyla team,” states Tungsten president and founder Phil Davis. “They were willing to be daring and draw outside the lines. They are making a definitive statement with their new name. Most financial service companies tend towards very conservative naming conventions, but this is a group that knows itself and its mission, so they were willing to embrace a more dynamic personality, one that matches their energy and enthusiasm.”

About Tungsten: Tungsten Branding is a Brevard, NC-based firm naming and branding company specializing in monetary service, medical and IT branding. The model identification agency has offered naming and branding companies to over 500 firms, services over the span of 20 years. For extra data, go to

About Skyla: Skyla is your pleasant, neighborhood credit score union – right here to make issues attainable! The full-service monetary establishment headquartered in Charlotte, N.C., was fashioned from the 2021 merger of Charlotte Metro Credit Union and Premier Federal Credit Union (PFCU). With native roots within the Carolinas, the credit score union has a membership of greater than 93,000 with over $1 billion in property and 17 department places all through the area. As a not-for-profit cooperative, Skyla is wholly owned by its members. Learn extra at

Contact Information:
Blake Wall
Director of Operations
[email protected]
828 877-2699

Elizabeth Hiemstra
[email protected]
828 877-2699

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Image 1: Skyla brand Tungsten Branding

Skyla brand design by Tungsten Branding

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Rebranding Agency Tungsten Branding Joins Skyla Credit

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