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Horizon3 AI founder discusses MSP and reseller market dynamics in wake of partner program expansion

Snehal Antani Horizon post event Oct 2022

One of the most significant highlights of Horizon3 AI Inc.’s recent “Horizon3.ai Drives Global Partner-First Approach With Expansion of Partner Program” event was the announcement of the expansion of its global partner program.

As the expansion begins to take shape, the company is already gleaning a few insights on product acceptance, sales channels and market dynamics.

“How do we build a product and a business model that enables those last-mile channel partners to make even more revenue using us to underpin their offerings and services and get them to take advantage of the trust that they’ve built over many hard years and use that trust to not only improve the posture of their customers, but have Horizon3 become a force enabler along the way?” asked Snehal Antani (pictured), co-founder and chief executive officer of Horizon3 AI.

Football Highlights

Antani spoke with theCUBE industry analyst John Furrier following the “Horizon3.ai Drives Global Partner-First Approach With Expansion of Partner Program” event, as part of exclusive event coverage on theCUBE, SiliconANGLE Media’s live streaming studio. They discussed the nuances of Horizon3 offering its NodeZero continuous autonomous penetration testing through its partner program. (*Disclosure below.)

Extending NodeZero to a wider audience

The partner program expansion was envisioned to play a leading role in Horizon3’s channel-led go-to-market strategy, which prioritizes sales through managed service providers and resellers. And one of the major contexts in which the strategy is delivering dividends is with larger companies.

“But when you’ve got a large manufacturer or a bank that’s got hundreds of thousands or millions of hosts, there’s no way a human’s going to be able to do that,” Antani explained.So for the really large shops, what we’ve found is this idea of human-machine teaming.

Organizations like these operate at scale, so manual pentesting is either financially tasking or downright difficult. When brought on board, Horizon3 carries out the preliminary processes, including infrastructure testing and exploitation at scale, according to Antani. With that out of the way, personnel can focus only on the things they need to do.

“A big cultural aspect of Horizon3 is we let our results do the talking,” Antani said.What partners will do is they’ll show up, they will run us for themselves, they’ll run us against some trusted customers of theirs. They get blown away by the results. And then they become our biggest champions and advocates.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the “Horizon3.ai Drives Global Partner-First Approach With Expansion of Partner Program” event:

(* Disclosure: TheCUBE is a paid media partner for the “Horizon3.ai Drives Global Partner-First Approach” event. Neither Horizon3 AI Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE .)

Photo: SiliconANGLE

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